Made Else is the personal publishing imprint of Paul Rojanathara, dedicated to long-form cultural work that explores how people, craft, and creative movements shape contemporary culture.

Paul Rojanathara is a cultural strategist and author whose work examines culture through the lenses of identity, place, and lived experience. Working across writing, film, design, and publishing, his practice treats art, design, commerce, sport, and popular culture as interconnected systems through which meaning, influence, and continuity are formed. His approach is grounded in observation and storytelling, with a focus on how cultural heritage, creative expression, and innovation coexist.

He is best known for the documentary Influencers and for his writing on soft power and emerging cultural shifts. His work has been featured in Forbes, Fast Company, and HuffPost. Based in Asia, Paul remains committed to supporting emerging creative voices across the region. Through Made Else, he publishes authored works including THAINESS and OFF COURSE, with future projects continuing to expand across disciplines while maintaining a singular cultural lens.